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PAM BRANCH DESIGNS OFFERS A POETIC, ARTFULLY CHIC ALTERNATIVE TO BOLD, OVER THE TOP JEWELRY TO FASHION-FORWARD GEM-LOVERS EVERYWHERE

(Atlanta, GA) September 8, 2008- Continuing in the classic tradition of jewelry as wearable art, Pam Branch Designs introduces a collection of delicately gorgeous gallery-quality pieces that are perfect for everyday and completely on-trend.

Pam Branch Designs is making a name for itself in the increasingly important jewelry industry as women everywhere search for ways to individualize their looks with pieces that have staying power. Far from the bold, expensive statement jewelry that we are accustomed to seeing, Pam Branch Designs offers women an affordable alternative without sacrificing beauty or quality.

Drawing from her background in studio art, owner Pamela Branch has created a handcrafted collection that is stunning in its sculptural tendencies; with sterling silver and 14K gold filled wires and chains that have been artfully molded into circles, ovals and striking geometric shapes. Branch carefully selects from a wide range of materials, incorporating Swarovski crystals, semi-precious, glass and wood beads into her pieces. Her favorite gemstones are amethyst, peridot and citrine and her love of color is reflected throughout her collection.

To pay homage to her supportive family, Branch has named individual collections within her line after members of her family, like the “Rosi’s Branches” collection, which features pieces with sterling silver branches with gemstones hanging from them, in honor of a game she and her sister would play with her father, Roosevelt, in which he would pretend to be a tree. Her mother, Margaret, and the plastic flowers that she planted in her garden, was the inspiration behind the colorful and lyrical “Margaret’s Garden” collection. 

Pam Branch Designs is sold all over Atlanta and is conveniently available to everyone through her website, pambranchdesigns.com.

About Pamela Branch: Branch is a former attorney who decided to turn her creative instincts into a full-time career as a jewelry designer. She plans to use her company as a way to raise awareness about diabetes, a disease that has affected both her mother and father. During the month of November, her mother’s birthday month, Pam Branch Designs will donate 20% of the sales from the “Margaret’s Garden” collection to diabetes research.